Operation Commencement Date: April 1, 2005
Amendment: May 30, 2017

President and CEO
Kenichiro Yoshida

The "Act on the Protection of Personal Information" (hereinafter "the Act"), with regard to personal information that is obtained by the Company (Name: Sony Corporation), which is a business operator handling personal information, prescribes the statutory matters, such as the purpose of use, that should be published or made easily accessible to the individual.
With regard to the items set forth in 1 to 5 below, the Company states the following (the terms, etc., used are the same as those in the Domestic Sony Group Common Privacy Policy).

1. Information to be obtained: Stated in paragraph 1 of sections Ⅰ through Ⅳ below.
2. Utilization Purpose: The purpose of use of personal information (related to Article 18 Paragraph 1 of the Act) and the purpose of use of retained personal data (related to Article 27 Paragraph 1 of the Act) at the time of acquisition (hereinafter collectively referred to as "purpose of use"). Stated in paragraph 2 of sections Ⅰ through Ⅳ and Ⅴ-3 below.
3. Joint User and Subcontractor of Personal Information (hereinafter "personal information recipient"): Information on joint users is provided in Ⅴ-2 below. Cases where there is a subcontractor are stated in the items of sections Ⅰ through Ⅳ.
4. Contact Point: "The address for reporting complaints relating to the handling of retained personal data" prescribed in Article 5 of the "Ordinance for the Enforcement of the Act on the Protection of Personal Information". Described paragraph 4 of sections Ⅰ through Ⅳ below.
5. Procedures for responding to requests, etc., for disclosure, etc.: The procedures for responding to inquiries regarding notifications of the purpose of use (Related to Article 27 Paragraph 2 of the Act), disclosure (Related to Article 28 Paragraph 2 of the Act), cessation, etc., of use (Related to Article 30 Paragraph 2 of the Act), and the cessation of third party provision (Related to Article 30 Paragraph 4 of the Act) of retained personal data (hereinafter collectively referred to as "requests, etc., for disclosure, etc."). Described in Ⅰ-5、Ⅱ-4、Ⅲ-4、Ⅳ-4 below.

Details

Ⅰ. Provision of Services in Business

• Ⅰ-1. Information to be obtained
  Name, address, telephone number (including the customer's information where the customer has been specified by another person as the gift recipient, etc.), date of birth, gender, occupation, place of work, email address, credit or debit card information, content and history of comments and inquiries, as well as other information obtained as needed for the provision of services (includes purchase history and TV / online content viewing history)
• Ⅰ-2. Purpose of use
  The business activities stated below in relation to (a) electronic products and parts (including household and enterprise products), (b) computer, audio and imaging software products, (c) online service via internet such as information provision and/or information processing, and (d) internet connection service (telecommunications business based on the Telecommunications Business Act) products, parts, and services

  • The sale of products or provision of licenses and services
  • Public relation, promotion, and sales promotion activities (includes use with the purpose of information analysis and marketing. Information may be provided on products and services, exhibitions, and various events by email and direct mail, etc.)
  • Customer support such as after-sales service (includes use in registration, personal identification, and emergency contact, etc.)
  • Testing, research and development

• Ⅰ-3. Personal information recipients
  Information on joint users is provided in Ⅴ-2 below.
• Ⅰ-4. Contact Point
  Sony (electronics) contact point for requests, etc., for disclosure, etc., of personal information
  Address: 3-3-1, Tsujidoshin-machi, Fujisawa-shi, Kanagawa Prefecture, 251-0042
  Telephone Number: 050-3754-9506
  (Mon to Fri 9:00-17:00 *excludes holidays and the New Year period)
• Ⅰ-5. Procedures for responding to requests, etc., for disclosure, etc.
  Please review the details on procedures at this page (Japanese Only).

Ⅱ. Shareholder information

• Ⅱ-1. Information to be obtained
  Name, address, date of birth, gender, telephone number, occupation, workplace, email address, bank account number, content and history of comments and inquiries, other information relating to shareholders and investors obtained as needed for the management of shareholders and shares
• Ⅱ-2. Purpose of use
  Provision of information relating to IR activities to shareholders and investors, management of shareholders and shares
• Ⅱ-3. Recipients of personal information
  Some information may be shared with subcontractors for the purpose of use described in 2 above.
• Ⅱ-4. Contact point and procedures for responding to requests, etc., for disclosure, etc.
  Please direct any inquiries by telephone to the contact point listed below.
  IR Group, Finance Department
  Sony Corporation
  Telephone Number: 03-6748-2111
  (Mon to Fri 9:00-17:30 *excludes holidays and the New Year period)

Ⅲ. CSR and Environmental Activities

• Ⅲ-1. Information to be obtained
  Name, address, date of birth, gender, telephone number, occupation, workplace, email address, content and history of comments and inquiries, other information obtained as needed when requesting comments, etc.
• Ⅲ-2. Purpose of use
  The provision of information and the requesting of comments, etc., regarding CSR (Corporate Social Responsibility) and environmental activities
• Ⅲ-3. Recipients of personal information
  Some information may be shared with subcontractors for the purpose of use described in 2 above.
• Ⅲ-4. Contact point and procedures for responding to requests, etc., for disclosure, etc.
  Please make inquiries at this page.

Ⅳ. Corporate Communication Activities

• Ⅳ-1. Information to be obtained
  Name, address, date of birth, gender, telephone number, occupation, workplace, email address, content and history of comments and inquiries, other information obtained as needed for the provision of information and various communications.
• Ⅳ-2. Purpose of use
  Provision of information and various communications to reporters, etc., in conjunction with corporate communication activities
• Ⅳ-3. Recipients of personal information
  Some information may be shared with subcontractors for the purpose of use described in 2 above.
• Ⅳ-4. Contact point and procedures for responding to requests, etc., for disclosure, etc.
  Please direct any inquiries by telephone to the contact point listed below.
  Corporate Communications Group, Corporate Communications and CSR Dept.
  Sony Corporation
  Telephone Number: 03-6748-2111
  (Mon to Fri 9:00-17:30 *excludes holidays and the New Year period)

(Matters relating to personal information concerning employment applicants and our employees shall be published or notified, etc., to the individual separately.)

Ⅴ. Matters Relating to Joint Use (Related to Article 23 Paragraph 5 Item 3 of the Act)

Article 23 Paragraph 5 Item 3 of the Act prescribes, as an exception for third party provision, that in the event of personal data (excluding special care-required information) being used jointly with a specified party being provided to said specified party, and the fact of this along with certain matters being made easily accessible to the individual, said specified party is not applicable as a "third party" referred to in third party provision, and that personal data may be provided to said joint user without obtaining the prior consent of the individual.
In regard to this, there may be cases in which the Company jointly uses personal data that is obtained in accordance with the following items.

• Ⅴ-1. Items of personal data to be jointly used
  Personal data provided through communications (regardless of whether by the inquiry form on our website, by telephone, or any other form; also includes requests for business discussions) to the customer contact point in relation to electronic products and parts, or via customer registration procedures (information relating to the contacted party, including inquiry history, name, address, telephone number, and email address, model and lot number of owned products, purchase and service usage history, etc.) and information collected in relation to the items of sections Ⅰ through Ⅳ above
• Ⅴ-2. Scope of parties to be engaged in joint use
  The Company's electronics affiliate (Japanese Only)
• Ⅴ-3. Purpose of Use of Using Parties
  The following business activities relating to electronic products and parts

  • Responding to communications to the contact point and other inquiries
  • Sale of products and provision of related services
  • Provision of customer support, such as product warranties and repairs
  • Reference for product development and improving services
  • Public relation, promotion, and sales promotion activities (includes use with the purpose of information analysis and marketing. Information may be provided on products and services, exhibitions, and various events by email and direct mail, etc.)
• Ⅴ-4. Party with Responsibility for the Management of Personal Data
  Sony Corporation

Remarks

If the Company separately indicates a specific purpose of use, etc., by means of notification to the individual or approval of the terms of use, etc., such specific purpose of use, etc. shall be applied with precedence over the above. Thank you for your understanding.

End