National Football League Partnership

Supporting the NFL with technology,
and transforming the future of the sport.

The National Football League and Sony announced a partnership naming Sony as an official technology partner of the NFL as well as the new official headphones of the NFL. This includes an expansion of Sony's sports technology through Hawk-Eye Innovations to support officiating and the development of on-field and sideline technologies including a new coach's sideline headset that will debut in the 2025 season. Through this partnership, Sony and the NFL will be working collaboratively with coaches, players, teams, and leadership across the organization to transform the future of football.

Sony's New NFL Coach's Headsets are Set to Debut on the Sidelines for 2025 Season

【New】 Chapter 6 : Clarity in the chaos

Introducing the all-new NFL Coach's Headset, designed by Sony and debuting for the 2025 season. Custom-engineered in close collaboration with the NFL and its coaches, these headsets are built to deliver crystal-clear sideline communication in the toughest game day conditions. Powered by Sony's decades of audio innovation and the same technology behind our industry-leading 1000X series, they're designed for peak clarity, reliability, and performance. As the official headset of the NFL, this launch marks the next chapter in our ongoing partnership to advance the game through technology.

Sony's extensive expertise in noise canceling played a key role in developing the custom solution built into these headsets. While tailored and tuned specifically for the sideline, the headset benefits from the same noise-canceling engineering trusted by millions of consumers worldwide in products like the 1000X series. Throughout the development phase, each unit was tested using real crowd noises in excess of 100 decibels to optimize the noise-canceling algorithm for in-stadium accuracy. The headsets also feature a custom-built microphone engineered specifically to isolate and elevate the coach's voice, ensuring consistent and clear communication on the field.

Chapter 5 : Beyond the Noise

Chapter 4 : A Definitive Angle

Chapter 3 : Pushing Beyond

Chapter 2 : The Frames That Move Us

Technology Partner of the NFL

The NFL and Sony will work closely to develop this new headset supporting coach-to-coach communication on the field. Hawk-Eye's tracking services will be utilized to further enhance the accuracy of game-critical items like line-to-gain measurement. Additionally, Sony's Beyond Sports and its expertise in real-time visualization provides an opportunity to help engage the next generation of NFL fans.

Audio

Sony aim to deliver emotion through music experiences that connect creators and listeners by offering a variety of audio products and services, including headphones and wireless speakers.

Imaging

Through Sony's Alpha™ cameras and a wide range of lenses, we continue to expand the possibilities of diverse visual expression and the joy of photography, meeting the evolving needs of image and video creation in the new era alongside creators.

Professional Imaging

Sony's 4K system cameras use the latest high-speed recording technology to capture that decisive moment in ultra slo-mo, and flexible switching between multiple cameras simultaneously enables the production of highly realistic live content of NFL.

Hawk-Eye Innovations

A Sony group company that provides sports officiating services. Our vision-processing, video replay and CG technologies contribute to fairer, safer, more engaging, and better informed NFL experiences.

Beyond Sports

One of the companies responsible for Sony's sports business. By creating virtual content in real time based of the game data, we provide a new sports experience and bring expand Kando od NFL to wider audience.