SONY

World Athletics Partnership

SONY × World Athletics image

Sony, in a new partnership with
World Athletics,
will utilize
cutting-edge technology to support
athletes
as part of its goal to fill
the world with emotion.

Sony Corporation (“Sony”) has reached an agreement with World Athletics for sponsorship of their World Athletics Series events from 2024 to 2026. Based on this sponsorship, Sony will support all World Athletics Series events starting with the World Athletics Indoor Championships Glasgow 24, which began on March 1st, 2024. Founded in 1912 as the international governing body for athletics (track & field and running events), World Athletics has been promoting the development of athletics around the world through impactful partnerships with commercial partners and broadcasters, the standing of global athletics events, and supporting athletes at all levels of sport in over 200 countries and regions. Sony aims to create the future of entertainment through the power of technology together with creators, and both parties came to this agreement based on a mutual understanding of each other's philosophy.

Behind The Scenes video of World Athletics Indoor
Championships Nanjing 25

  • Behind Nanjin 25

Voice of creators

Bob Martin | Chief Photographer Thumbnail

Bob Martin | Chief Photographer

“Sony Alpha 1 II the autofocus is better It locks on better. It tends to follow better.
And it’s amazing how the eye focus is picking up the athletes’ eyes even when the athlete is really small in the frame. Soit’s definite step up in autofocus performance, which is amazing.”

Sammie Thompson | Head Picture Editor Thumbnail

Sammie Thompson | Head Picture Editor

“What really stands out is the latitude that the files have.
If a photographer underexposes, It outputs so much room on the exposure on editing software, to correct what I think should be the finished product.”

Thomas Lovelock | Professional Sports Photographer Thumbnail

Thomas Lovelock | Professional Sports Photographer

“Very impressed with the FE 28-70mm F2 GM.
Being in a small arena, and especially when you’re working inside, You’ve got to be light and be able to move around.
And having a lens that has such a fast aperture and quite a dark space has been fantastic with a prime look.“

Behind The Scenes video of World Athletics Indoor Championships Glasgow 24

  • Great Moments of Glasgow 24

  • Behind Glasgow 24: Real-Time Creation

  • Behind Glasgow 24:
    Photographers and Their Gear

Event Information