"Creating NEW from reNEWable materials" Wins a Red Dot in the Red Dot Award: Design Concept 2026
"Creating NEW from reNEWable materials," a cross-industry initiative involving 14 companies across the supply chain, has won a Red Dot in the Red Dot Award： Design Concept 2026. Led by Sony Corporation and Mitsubishi Corporation, the initiative brings together ADEKA CORPORATION, CHIMEI Corporation, ENEOS Corporation, Formosa Chemicals & Fibre Corporation, Hanwha Impact Corporation, Idemitsu Kosan Co., Ltd., Mitsui Chemicals, Inc., Neste Corporation, Qingdao Haier New Material Development Co., Ltd., SK Geo Centric Co., Ltd., Toray Industries, Inc., and Toray Advanced Materials Korea Inc.
The project was jointly launched by Sony Corporation and Mitsubishi Corporation as part of Sony's efforts under its global environmental plan, "Road to Zero," to conserve resources by minimizing consumption, maximizing the use of recycled materials, and ultimately eliminating the use of virgin materials. The project has enabled collaboration among companies across the supply chain.
Sony will continue to expand the use of renewable plastics in its products and, together with its partners, promote the broader adoption and real-world use of renewable materials.
Award Details
- Award-winning initiative:
- Creating NEW from reNEWable materials
- Competition:
- Red Dot Award: Design Concept 2026
About the Red Dot Design Award
The Red Dot Award is an international design competition based in Essen, Germany, covering product design, communication design, and design concepts. It is divided into three disciplines: Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design, and Red Dot Award: Design Concept. Once a year, international design experts discuss and evaluate each entry individually. Winning entries are honored at an award ceremony attended by design professionals from around the world and are also presented at the Red Dot Design Museums in Germany, Singapore, and China.
About Red Dot Award: Design Concept
The Red Dot Award: Design Concept recognizes innovative design concepts and projects that offer a glimpse into the future of how we might live, work, and experience the world. Entries are evaluated by an international panel of design experts based on criteria including innovation, feasibility, functionality, and aesthetics.